Sony PlayStation — Days of Play
The challenge
Sony PlayStation needed to activate the Days of Play campaign in Spain with in-person experiences that would connect with the gaming community and build awareness beyond the digital channel.
The solution
We produced experiential gaming spaces in shopping centres and events. Play zones showcasing the latest releases, live competitions, interactive photocalls and audience engagement mechanics with exclusive prizes.
The result
Over 15,000 visitors across all activated spaces. The campaign generated an organic reach of more than 2 million impressions on social media through attendee-generated content.
Disciplines applied in this project
Experiential Marketing
Design of immersive gaming experiences for the general public.
Event Production
Space build, technical equipment and on-site coordination.
Brand Activation
Participation mechanics, prizes and audience engagement.
Social Amplification
Strategy to maximise attendee-generated content.
