Dom Pérignon x Lady Gaga
The challenge
Dom Pérignon was launching its limited edition with Lady Gaga and needed a retail activation that matched the collaboration: sophisticated, impactful and coherent with the universe of both brands.
The solution
We designed and produced window displays and experiential spaces at premium points of sale. The aesthetic fused the Dom Pérignon world with Lady Gaga's iconography: black, gold and sculptural elements.
The result
The limited edition sold out at 80% of activated points of sale during the first week. The activation generated spontaneous coverage across media and social platforms.
Disciplines applied in this project
Trade Marketing
Retail launch strategy for a premium limited edition release.
Space Design
Window displays and corners fusing both brand universes.
Premium Production
High-end materials and finishes consistent with the brand positioning.
Retail Coordination
Simultaneous installation across multiple points of sale nationwide.
