Pancracio — Pop Up El Corte Inglés
The challenge
Pancracio Chocolates wanted to increase visibility and sales at El Corte Inglés with a format that went beyond classic tasting activations, creating a memorable experience at point of sale.
The solution
We created a bespoke pop-up store that brought Pancracio's artisan universe into the retail space. Guided tastings, exclusive point-of-sale packaging and a complete sensory experience.
The result
The activation tripled Pancracio's sales in the participating locations during the two-week campaign. The format was adopted as the model for the brand's future activations.
Disciplines applied in this project
Trade Marketing
Point-of-sale activation strategy and retail space negotiation.
Pop-Up Design
Creative concept, fixture design and full space production.
In-Store Activation
Brand ambassador coordination, tastings and customer experience.
Special Packaging
Limited edition design exclusive to the activation.
