ROC — Digital Campaigns
The challenge
ROC Skincare needed to reposition its digital presence in the Spanish market, connecting with a younger audience without losing its dermatological and scientific positioning.
The solution
We developed a comprehensive digital strategy: a new content approach across social media, segmented performance campaigns and collaborations with micro-influencers from the skincare and dermatology space.
The result
45% growth in social media engagement. CPA reduced by 32% in performance campaigns. The brand consolidated its position as the go-to accessible dermo-cosmetic reference.
Disciplines applied in this project
Social Media
Content strategy and community management on Instagram and TikTok.
Performance
Paid campaigns on Meta and Google optimised for conversion.
Brand Content
Production of audiovisual and graphic assets for each channel.
Influencer Marketing
Selection and management of collaborations with sector prescriptors.
