Prime — Welcome Pack
The challenge
Prime needed a welcome pack for new partners and collaborators that conveyed the brand's premium positioning and created a wow effect from the very first contact.
The solution
We designed a welcome pack with bespoke packaging, curated personalised products and an unboxing experience built to be shared on social media. Every element reinforced Prime's visual identity.
The result
The welcome pack became an internal reference piece. 70% of recipients shared the unboxing on social media, generating organic visibility for the brand.
Disciplines applied in this project
Packaging Design
Creative concept and structural design of the complete pack.
Bespoke Production
Material selection, supplier management and quality control.
Personalisation
Customised elements tailored for each recipient.
Branding
Visual consistency with brand identity in every detail.
