Barceló Nevalia Festival
The challenge
Barceló wanted to position its brand among a young, active audience through a unique experience combining music, snow and lifestyle — standing out from conventional festivals.
The solution
We produced the Barceló Nevalia Festival: a three-day event at a ski resort featuring concerts, snow activities, immersive brand spaces and a real-time content strategy.
The result
Over 5,000 attendees across three days. The festival generated more than 8M social media impressions and became an annual fixture for the brand, with a 90% intention to return.
Disciplines applied in this project
Event Production
Full festival logistics: venue, artists, infrastructure and security.
Experiential Marketing
Design of brand activations and spaces within the festival.
Real-Time Content
Audiovisual production team covering the event for social media.
Sponsorship Management
Coordination with partner brands and festival sponsors.
