Ruinart — Rooftop at Palacio de los Duques
The challenge
Ruinart sought to create an exclusive space in Madrid that reflected its positioning as the oldest and most refined champagne maison, becoming an aspirational destination during the summer season.
The solution
We transformed the Palacio de los Duques terrace into a Ruinart rooftop: ephemeral interior design, an exclusive cocktail menu, a cultural programme and a sensory experience that brought the maison's world to life.
The result
The rooftop became one of the most photographed spaces of the summer in Madrid. Over 3,000 visitors during the season and coverage in more than 50 lifestyle and gastronomy media outlets.
Disciplines applied in this project
Space Design
Ephemeral interior design consistent with the Ruinart universe.
Production
Full space build: furniture, lighting, decoration.
Brand Experience
Exclusive menu, service rituals and cultural programming.
PR & Communications
Launch event, media management and influencer relations.
