Kellogg's x Sinacio
The challenge
Kellogg's wanted to rejuvenate its image and connect with an urban, creative audience through an artistic collaboration that brought freshness to the brand without losing its iconic essence.
The solution
We orchestrated a collaboration with artist Sinacio to create a limited-edition illustrated packaging range. The campaign included content pieces, a point-of-sale activation and a launch event.
The result
The limited edition sold out within the first three weeks. The collaboration generated coverage in culture and design media, expanding Kellogg's audience reach significantly.
Disciplines applied in this project
Creative Direction
Artistic coordination between the brand and the illustrator.
Packaging Design
Adapting the illustrations to the product format.
Activation
Launch event and point-of-sale presence.
Content
Production of pieces for social media and press.
