Moët & Chandon x Pharrell
The challenge
Moët & Chandon was launching its limited edition designed by Pharrell Williams and needed a retail presence that captured the creative energy of the collaboration and translated it to the point of sale.
The solution
We designed window displays and exhibition spaces that merged Moët's elegance with Pharrell's vibrant aesthetic. Exclusive materials, chromatic lighting and interactive elements at every installation.
The result
The activation rolled out across 20 premium points of sale. Limited edition sales exceeded projections by 40% during the campaign period.
Disciplines applied in this project
Trade Marketing
Retail presence strategy for a limited edition release.
Window Display Design
Visual concept uniting both creative universes.
Production
Fabrication of special elements and installation at multiple locations.
Visual Merchandising
Product placement to maximise visual impact and conversion.
