Campofrío — Snackin'
The challenge
Campofrío was launching Snackin', a new snack range, and needed to generate visibility and trial in a highly competitive snacking market dominated by international players.
The solution
We developed the point-of-sale launch strategy: display design, POS materials, sampling at shopping centres and an activation campaign positioning Snackin' as a healthy, local alternative.
The result
The Snackin' range reached 12% weighted distribution in the first three months. Sampling actions generated over 50,000 direct consumer contacts.
Disciplines applied in this project
Trade Marketing
Launch strategy and point-of-sale presence plan.
POS Design
Displays, stoppers and in-store communication materials.
Sampling
Planning and execution of tasting activations at shopping centres.
Product Strategy
Positioning and sales argument for the new range.