Moët Chandon x El Corte Inglés
The challenge
Moët Chandon needed to stand out at El Corte Inglés during the Christmas campaign, competing with dozens of premium brands for consumer attention in a crowded environment.
The solution
We designed and executed a series of premium window displays and corners that brought the Moët universe into retail. Fine materials, carefully considered lighting and a visual narrative that elevated the shopping experience.
The result
A 28% increase in sell-out during the campaign period compared to the previous year. The activation was rolled out across 14 El Corte Inglés locations nationwide.
Disciplines applied in this project
Trade Marketing
Point-of-sale presence strategy and negotiation of premium retail spaces.
Space Design
Conceptualisation and production of exclusive window displays and corners.
Production
Installation coordination and logistics across multiple locations simultaneously.
Visual Merchandising
Product placement and materials to maximise conversion.
