POS Display Production
Grupo Varma asked Truco y Trufa for a single seasonal fixture that could host several of its spirits and wine brands together on the shop floor, instead of each brand fighting for its own POS space. The answer was a free-standing, pine-tree-shaped display in printed cardboard, stepping down through three tiers before a gold-mirror acrylic star crowns the top.
Each tree carries dozens of bottles across its rings, letting Hendrick's, Ron Barceló and Yzaguirre sit on the same unit at retail. The piece is printed in gold on folding board and ships flat-packed on a pallet, a construction chosen to keep production and freight costs in check at the scale the campaign needed.
Truco y Trufa produced 140 units for the December 2024 campaign, with delivery to Grupo Varma's central warehouse completed in October ahead of the in-store rollout across the group's retail network.