POS Display Design & Production
Varma commissioned a Christmas point-of-sale display to spotlight its premium spirits portfolio across Spain's largest retail chains. T&T designed and produced a four-tier, tree-shaped unit built to hold and light multiple brands at once: Yzaguirre, Terry Centenario, Macaronesian Gin, Barceló, Glenfiddich and Hendrick's.
The structure is built from birch plywood, with laser-cut star silhouettes on each tier and internal LED lighting that turns the whole piece into a light box after dark. A lit star tops the unit, and the base ring carries the sponsoring brands' names, giving each retailer a single fixture that merchandises the full range without extra signage.
Installed between early and late November 2024 across seven stores, from Hipercor in Málaga, Santiago de Compostela and Barcelona's Meridiana to Carrefour in Seville, Alcampo in Alicante and Eroski in San Sebastián, the display stayed on the shop floor through the holiday season before being collected in January. Its name, árbol permanente, reflects the brief: a display built to come back for the next season, not a one-off prop.