Retail POS Display
T&T designed and built a custom point of sale display for Varma Importaciones' spirits portfolio at El Corte Inglés in Málaga. The three-tier illuminated unit sits at the end of the wine and spirits aisle, giving Barceló, Macaronesian Gin and Yzaguirre Vermouth a dedicated spot at eye level.
The header panel carries Barceló's Vive Ahora campaign artwork, connecting the in-store activation to the brand's wider marketing push. Light wood panels and backlit shelving keep the unit in line with the store's premium spirits section, while making the featured bottles stand out from the surrounding shelving.
The display was fabricated off-site, then delivered, installed and merchandised in Málaga, ready for shoppers browsing the aisle.