Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Lotus Biscoff
Unidad
t&tailor
Sector
Food & Snacks

Merchandising Production

In December 2024, T&T produced a batch of 100 branded caps for Lotus Biscoff as part of an ongoing merchandising programme for the brand's Spanish office. The five-panel cap carries the Lotus Biscoff logo in a two-color direct print, sized to fit within a 7 cm mark on the front panel.

The order was fulfilled alongside a companion piece for Nakd, another Lotus Bakeries brand, and shipped directly to the company's offices in Las Rozas, Madrid. The work sits within a longer-running merchandising relationship with Lotus Bakeries, which has spanned catering trays, aprons, tote bags, mugs and other corporate items across the group's brands.

T&T's t&tailor unit handled design approval, production and delivery, keeping color and logo placement consistent with Lotus Biscoff's visual identity guidelines.