Storefront takeover & POS
For the December 2023 launch of Dom Pérignon's collaboration with Lady Gaga, T&T took over the Lavinia wine store from the street in. The facade became a two-story canvas for the campaign photography, wrapping the entrance in black and gold panelling and pairing large-format portraits of Gaga in motion with the house's bottle graphics.
Inside, the takeover carried through the store's wine hall. A freestanding altar-like display held the Vintage 2013 bottle beneath an arched niche, backed by a lit Dom Pérignon wordmark and a sculpted plaster crest built specifically for the space. An interpretive plaque placed the cuvée in context for shoppers moving through the regular assortment.
The result reads as one coherent installation rather than a bolted-on promo: custom joinery, plaster casting and signage designed to hold its own next to the store's existing architecture, from the street facade through to the shop floor.