POS display design
Dom Pérignon's Vintage 2015 tribute to Jean-Michel Basquiat needed a dedicated presence on the shop floor. We designed a floor-standing point-of-sale unit for El Corte Inglés Gourmet, built to hold and highlight the limited-edition bottles inside the store's premium wine section.
The unit reads as a single concrete-effect volume, about 100 x 230 x 40 cm. A backlit acrylic crest reproduces the crown motif from the artwork, mounted above a shelf that presents two to three bottles, with a lit display case underneath holding boxed sets across illuminated compartments. Several lighting options for the crest and logo were tested before locking the final backlit specification.
The design went into production on the approved brief and dimensioned drawings, and the finished piece was rolled out to El Corte Inglés Gourmet, with the launch shared on social media in December 2024.