Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Dom Pérignon
Unidad
t&trade
Sector
Wines & Spirits

Window Display & POS Design

T&T designed and produced a window installation for Dom Pérignon Vintage 2013 at La Fuente, on Calle Ayala in Madrid. A stepped composition of stone finish plinths holds a single bottle at its centre, echoing the vintage's "Elegant Clarity" positioning through clean geometry and negative space instead of heavy signage.

The activation continues inside the store with a backlit graphic panel and product display, placed along the same aisle as other premium spirits brands. Seen together, the window and the in-store panel carry the same visual language from the street to the shelf.

The installation was built with sustainable materials, meeting the brand's request for a lower-impact production without compromising the finish.