POS Design & Installation
Barceló took its Desalia platform, the rum's "Vive Ahora" summer push, into the aisle. The brief called for a POS corner that read like a slice of beach next to the shelf, sized to fit nine different store footprints while keeping the same design language from one to the next.
T&T built the kit: a branded wood-look arch, palm-tree cutouts in a sunset gradient, sand-effect vinyl flooring and a rum-crate speaker tower. Depending on the space, the format flexed from a straight run with a deck chair and a looping video screen at El Corte Inglés and Carrefour Benidorm, to a full column wrap at Hipercor Sanchinarro.
Installation ran from 5 to 14 April 2023 across El Corte Inglés, Hipercor and Carrefour stores in Madrid, Valencia, Granada and Benidorm, with an on-site QR code linking shoppers straight to the Desalia campaign site.