POS Display Design
T&T designed a point-of-sale activation for Ron Barceló's Desalia campaign, built around the tagline "Vive Ahora" (Live Now) and a sun-bleached, travel-escapism mood meant to stand out at the shelf.
The unit pairs two illustrated speaker-and-shelf towers with a central sunset arch that holds a screen and an on-pack QR code, framed by palm silhouettes and a paper-plane banner. An oversized duck mascot in pixelated sunglasses anchors the display and doubles as the campaign's gift item, with "Desalia" branding running across the whole set.
The mechanic ties a routine purchase to a bigger promise: buying a bottle of Ron Barceló earns shoppers a branded Desalia duck, and scanning the code on the stand enters them into a travel-themed giveaway.