Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Château d'Esclans
Unidad
t&talk
Sector
Wines & Spirits, Retail

Retail pop-up & POS

For the 2023 summer season, T&T designed and built a pop-up display for Whispering Angel, the rosé from Château d'Esclans, inside El Corte Inglés Sotogrande. Custom oak-toned POS furniture paired with a branded backdrop referencing the wine's poolside campaign imagery, bringing the brand's Provence identity into the store aisle.

A vintage bicycle dressed with a basket of pink hydrangeas anchored the installation, flanked by two matching consoles stocked with both bottle formats on display. Each shelf carried its own price tag, keeping the setup fully shoppable throughout its run.

The display gave Whispering Angel a distinct, photograph-ready presence inside a high-traffic Corte Inglés location, standing apart from standard supermarket wine sections.