Pop-up Design & Production
Truco y Trufa designed and built a branded pop-up corner for Château Minuty's Provence rosé inside El Corte Inglés' gourmet food halls, with a dedicated build in Marbella. The design carries Minuty's "Spirit of Saint-Tropez" positioning into the store: a large-format photograph of the Saint-Tropez waterfront frames the display, with white lacquered dimensional lettering spelling out the brand name above the wine wall.
The build included a branded tasting counter, a full wine wall stocked with the Minuty range, and two freestanding merchandising towers flanking the display. Truco y Trufa handled the process end to end, from 3D design through fabrication, delivery and on-site installation, rolling the same concept out across more than one Club del Gourmet location during June and July 2024.
The pop-up stayed live through the summer season, with campaign content going out in August and September.