POS Display Production
T&T designed and produced the point-of-sale floor display for Hendrick's Grand Cabaret, the brand's limited edition gin. The unit brings the cabaret and carnival identity of the release onto the shop floor, built to stand out in the spirits aisle and give the limited edition its own footprint next to the core Hendrick's range.
The display is built in corrugated cardboard, with a double sided topper printed directly onto transparent methacrylate and full HD CMYK print across every visible surface, front and back included. Several shelves hold the bottles, each fitted with a safety rail, and the side and front panels carry a slight curvature that softens the silhouette on the shelf. T&T ran a production of 25 units for the launch.
Once installed, the display doubled as a promotional vehicle, carrying gift with purchase messaging across the wider Hendrick's range and putting the Grand Cabaret edition front and center at the point of sale.