Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Veuve Clicquot
Unidad
t&trade
Sector
Wines & Spirits, Retail

Retail Window Display

Truco y Trufa designed a street-front window display for BeDrinks, a specialist wine and spirits retailer in Ibiza. The brief called for a modular base structure that could hold a rotating set of brand kits through the season, so the shop window could change without a full rebuild each time.

The first kit built on the structure showcased Veuve Clicquot Rich, the house's ice-and-mixer range aimed at outdoor, poolside drinking. A lacquered white MDF unit houses two integrated light boxes and a ceiling spotlight that lifts the bottles, paired with a backlit textile frame, a printed graphic panel and a branded totem. Side columns finished in matte white, plus cut vinyl on the glass, tie the composition together.

Fixed elements cover at most a third of the glass, so the store keeps most of its natural light and street visibility. The base was built to take further brand kits later in the season, letting BeDrinks refresh its window without starting from scratch each time.