In-store personalization activation
At El Corte Inglés's Bodega Wine Shop in Pozuelo, we set up a personalization bar for Veuve Clicquot. Shoppers who picked up a bottle of Yellow Label could get the brand's Puffy Bottle Holder, a padded, crossbody carrier for the bottle, monogrammed on the spot with their own initials.
The station ran on a custom cart in Veuve Clicquot's signature orange, stocked with pre-made holders and fitted with a heat-press setup plus a full set of blue felt letters and numbers. Staff applied the initials directly onto the holder's canvas strap while customers waited, turning a standard bottle into a one-off piece.
Timed for the Christmas gifting season, the activation gave shoppers a reason to pick Veuve Clicquot over the rest of the wine shop's Champagne wall, and gave the bottle a personal touch worth taking home.