POS Display Design
For UEFA Euro 2024, Gullón asked Truco y Trufa to design a full point-of-sale kit for its Mini Bites range, tying the snack to the football season with a stadium-themed floor display. The header piece replicates a stadium facade, complete with floodlights and terraces, to give the display strong shelf presence in the snacks aisle.
The kit covers six coordinated pieces: the stadium header, a branded floor vinyl, a quarter-pallet box, a promotional tray, a floor-stand sign card and a gift bowl. Every piece shares the same green pitch palette and the campaign line "Quiero que me in-bites a ver el fútbol," keeping the message consistent from the entrance vinyl to the shelf edge.
The mechanic rewards volume: shoppers who buy two packs take home a free branded bowl. The whole kit is built from printed cardboard, ready to place directly on the store floor without extra fixtures, which keeps rollout simple across the tournament window.