Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Gullón
Unidad
t&tailor
Sector
Food & Snacks

Exhibition stand production

For Anuga, one of the world's largest food and beverage trade fairs, T&T designed and built a custom exhibition stand for Gullón in Cologne. A suspended branded totem, backlit blue walls and open wood shelving bring the brand's full biscuit range together under one roof, visible from every aisle around the stand.

The layout organizes Gullón's portfolio by story rather than by shelf: a Sugar Free Zero corner, a dedicated Gluten Free wall, the Cuor di Cereale line for the Italian market and the Choco Bom chocolate biscuits each get their own display bay with illustrated graphics. A wood-floored lounge with seating sits at the center of the stand, turning it into a working meeting point during the show rather than just a display.

T&T's team ran the build from bare floor to a fully stocked, staffed stand: structure, branding, lighting and shelving went up on site in the days before the fair opened, ready to receive visitors and host client meetings on the show floor.