Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
NAKD
Unidad
t&tailor
Sector
Food & Snacks

Custom sportswear production

Truco y Trufa produced a full set of personalized running jerseys for NAKD's team, one per runner. Each shirt uses full sublimation printing on both sides: the front carries the nākd. logo, the back is wrapped in the brand's raw fruit and nut illustration, with the runner's own name printed above it.

Nineteen runners were fitted individually, from size S to XL, based on a name and size list gathered ahead of production. The result is a cohesive kit that doubles as branded merchandising and race gear, fitting for a brand built on natural ingredients and physical performance.

The jerseys were delivered in April 2023, ready for the team to wear as a unit on race day.