Packaging Design & Production
T&Tailor designed and produced the sample box for NAKD's Fruta y Fibra launch in Spain. The flip-lid carton wraps the product in full-color branding and repeats the same claims found on the retail pack: 100% natural ingredients, no added sugar, source of fibre.
The box works as a physical touchpoint for the new range, giving press and trade contacts something to open and hold rather than just see on a shelf. Built as a mailer, it protects the bars in transit while putting the new packaging in front of the recipient from the first moment.
The piece is finished and in circulation: a sample is kept at the T&T office and the launch content built around it is already live.