Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Manicura24
Unidad
t&tailor
Sector
Beauty & Wellness

Packaging design & production

For the 2024 Christmas season, T&T designed and produced a limited-edition advent calendar for beauty brand Manicura24. The piece takes the shape of a small townhouse with a pitched roof, its facade covered in twenty-four numbered doors and windows that open to reveal nail care products day by day.

The structure is built in 235 gsm folding board laminated to microflute for rigidity, then finished with matte lamination and gold foil stamping on the roofline, signage and door details. T&T ran the full production, from the first white mockup through die-cutting, assembly and delivery of 300 finished units to Manicura24 in Girona.

The result is a collectible object built to be handled and opened, not just displayed. Its scale and level of finish made it the centerpiece of Manicura24's 2024 holiday gifting range.