Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Moët & Chandon
Unidad
t&trade
Sector
Wines & Spirits

Bespoke POS Installation

T&T designed and built a permanent Moët & Chandon service corner inside Dike 1, a cocktail bar and restaurant on Dique Kalea in Bilbao. The unit occupies one corner of the room with a backlit gold on black Moët & Chandon lockup, brass trim and a wall mounted ship's anchor that picks up the venue's nautical identity.

The corner was built as a dedicated pouring station for Moët Ice Impérial, giving bar staff a fixed point to serve and present the wine at the table. It sits alongside similar branded corners for other spirits houses in the same room, so the fixture had to read as part of Dike's own interior rather than a temporary display. Installation was completed on site on 19 September 2023.

The finish uses the same materials as the surrounding bar: matte black panelling, gold trim and integrated lighting, so the Moët & Chandon branding stays visible at the point of service without breaking the room's design.