Permanent POS Display
Truco y Trufa designed and installed a permanent point-of-sale unit for Moët & Chandon at El Corte Inglés in Pozuelo de Alarcón, Madrid. The freestanding, four-shelf display carries the brand's fascia and crown crest across its full height, with integrated LED lighting on every shelf and a central illuminated glorifier niche built to hold a signature magnum bottle.
The unit was installed on 12 May 2023, positioned at the head of the wines and spirits aisle for direct sightlines from the main walkway. Product is organized by range, Brut Impérial on one side and Rosé Impérial on the other, each shelf carrying its own price tag, with a sealed display magnum mounted in the glorifier as the unit's focal point.
Unlike a seasonal campaign fixture, this display was built to stay: a permanent shelf-end that keeps Moët & Chandon visible in a high-traffic department store aisle year-round.