Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Moët & Chandon
Unidad
t&trade
Sector
Wines & Spirits, Retail

Retail window display

Moët & Chandon closed out the year with a dedicated window at BeDrinks in Ibiza, one of three brand windows T&T built for the store as part of a single multi-brand storefront intervention.

The unit paired a lacquered matte white MDF base with two side columns holding LED light boxes and a backlit textile frame that centred attention on the bottle. A 30° angled bottle glorifier carried an interchangeable graphic panel, so the display's artwork could be swapped without rebuilding the structure, while a spotlight picked the bottle out from above.

Faux gift boxes wrapped in Moët's own gift paper and gold ribbon dressed the base, tying the window to the brand's end of year gifting push. The display went live in December 2024 and was documented in a joint social post covering all three brand windows at the store.