Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Moët & Chandon
Unidad
t&trade
Sector
Wines & Spirits

POS design & production

For the 2024 Christmas season, T&T designed and produced a free-standing display column for Moët & Chandon at a retail location in Pozuelo, Madrid. The unit presents the brand's gifting range: Impérial and Rosé Impérial bottles and gift boxes, stocked on branded shelving and highlighted overhead on a large backlit panel.

The column is built in two volumes. The lower section holds product on three shelves flanked by a side panel with a radiant gold medallion motif, while the upper section wraps the existing architectural column with oversized gift-box imagery, visible from across the space.

T&T built the structure for reuse, not for a single campaign. The same fixtures were reconditioned and redeployed for three further Christmas campaigns, with logos and graphics swapped as needed instead of rebuilding from scratch.