POS Display Design & Production
For the 2025 Christmas season, T&T designed and produced a semi-permanent end-cap display for Moët & Chandon, installed at the head of the sparkling wine aisle in El Corte Inglés supermarkets, with the unit at the Sanchinarro store in Madrid among the locations documented.
The freestanding red structure carries the brand's crown crest above four shelves. This year's edition replaced Moët's classic white gift box with a bold red format on the top two shelves, while the lower shelves kept the seasonal black-ribbon dress across the range's different cuvées, giving the display a clear two-tone read from across the store.
Built as a standalone gondola-end rather than an add-on to existing shelving, the unit works independently of the surrounding fixtures so it can anchor a high-traffic spot inside the aisle. It keeps Moët visible right where shoppers compare it against the other Champagne and sparkling wine brands stocked nearby, during the year's busiest selling window for the category.