Experiential activation
T&T built a branded garden corner for Chandon Garden Spritz steps from Madrid's Museo del Prado, turning a stretch of outdoor terrace into a small orchard scene. Raw wood deck chairs, orange print cushions, a jute rug and stacked crates filled with dried orange slices set the tone for the brand's signature spritz.
The corner ran across three Saturdays in May, inviting passersby to sit down and try a glass of Chandon in a space built entirely around the product's citrus identity. Custom easels and posters carried the same visual language out to the street, so the brand was visible before guests reached the seating.
The same orange and white cushions extended onto the terrace's existing tables and chairs, folding Chandon into an already busy public space during opening hours without disrupting how the venue normally runs.