Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Cliente
Rosé de Provence
Unidad
t&trade
Sector
Wines & Spirits

Retail pop-up production

T&T built a bespoke Bodega corner for Rosé de Provence inside the wine aisle at El Corte Inglés Súper in Marbella. A pink branded kiosk on wheels anchors the space, paired with a lit, tiered wine rack and a cork-lettered BODEGA sign mounted on a woven backdrop. A straw sun hat and a thatched roof panel over the kiosk carry the Provence coast mood through the whole corner.

The install sits on the everyday supermarket floor rather than a specialty gourmet counter, so the range reaches shoppers doing a regular wine run, right alongside the Moët & Chandon and Juvé & Camps facings on the same aisle. Bottles are staged on the open rack and in a dedicated cube display, with branded gift boxes and a Provence coastline visual reinforcing the "La cuna del Rosé" positioning at eye level.

Warm wood tones, cork detailing and pale pink signage set the corner apart from the standard shelf blocks around it, turning a few metres of aisle into a small destination while keeping the full bottle range easy to shop.