Pop-up retail activation
T&T built a dedicated Rosé de Provence corner inside El Corte Inglés Gourmet Experience in Marbella, bringing the appellation's "La cuna del Rosé" campaign to the point of sale. The space combined a refurbished cart, a branded tasting table and a full product wall stocked with Whispering Angel and Minuty.
Every touch was custom dressed for the brief: lavender bouquets, an olive tree and straw hats set a Provençal mood, while branded tentcards, cushions and a bottle riser kept the focus on the wines. The corner split into three zones, cart, tasting table and product wall, so shoppers could browse the shelf, sit down and take in the range without leaving the space.
The result gave a category usually bought on autopilot a physical home on one of Marbella's busiest gourmet floors, turning a quick shelf glance into a moment shoppers stop for.