POS Display & On-Pack Design
Desperados and Doritos joined forces for Cool & Hot, a co-branded retail push that pairs the beer's Latin heat with the spice of Doritos Dinamita Flamin' Hot chips. T&T handled the full chain: proposal, commercial intermediation between the two brands, concept, design and production of the physical materials.
The centerpiece is a four-tier cardboard floor display split down the middle, Desperados red and gold on one side, Doritos purple and flame graphics on the other, built to shelve six-packs and chip bags together at the point of sale. A custom "Cool & Hot" sticker carries the same pairing onto the Desperados six-pack carton itself, so the cross-sell works even on a regular fridge shelf, with no display unit needed.
The bundle rolls out in Spanish retail in 2026, giving both brands a shared shelf moment built specifically for this collaboration.