Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
The Core
Unit
t&talk
Industry
Education, Entertainment

Event design & production

España Latente is an immersive space T&T designed and produced for The Core inside the Auditorio Municipal de Guardo, in Palencia. The installation pairs real-time 3D visuals, a VR experience zone and a full branded wayfinding system, walls, banners and floor graphics carrying the campaign's message: introducing local students to careers in gaming and digital industries and framing rural Castile and León as a place to build a future, not leave behind.

T&T covered the full production: creative concept and event design, fabrication of the physical elements and on-site organization for the public launch on 26 and 27 November 2025. The opening brought together the Ayuntamiento de Guardo, the Diputación de Palencia, Fundación AMGU and the Ministerio para la Transición Ecológica y el Reto Demográfico on stage, alongside a live demo of the project's real-time 3D content.

The space stayed active well past opening weekend, hosting school groups for guided VR sessions into January 2026 and extending the campaign's reach through the following months.