Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
The Core
Unit
t&tailor
Industry
Education

Fair stand production

T&T designed and produced The Core's stand for its presence inside the Zona FP pavilion of Planeta Formación y Universidades, the group's shared space at a vocational training fair. The Core is the group's audiovisual and film school, and the stand had to hold its own inside a hall shared with sister brands and dozens of other exhibitors.

The setup combined a wall of roll-up banners covering the full academic offer, from vocational training to bachelor's degrees and master's programmes in film, television and screenwriting, with branded plinths carrying The Core's starburst mark in the school's signature gradient. A looping video reel and a staffed audio setup gave visitors a reason to stop, while branded tote bags and staff apparel carried the identity past the stand itself.

Staff in The Core shirts worked the floor rather than waiting behind a table, walking prospective students through the offer face to face. The result reads as a consistent, self-contained brand presence: same colours, same mark, same tone, across print, merchandise and people, inside a fair environment where most stands compete for the same few seconds of attention.