POS Display Fabrication
T&T designed and built a permanent Christmas tree display for Varma Importaciones, turning the classic conical tree into five laser-cut plywood tiers with star-shaped cutouts. LED strips run under each tier, lighting the stars from within and giving the piece its own presence on the shop floor without extra signage.
The tree stands on a single circular base that carries the branding for several of Varma's spirits brands at once: Barceló, Hendrick's Gin, Glenfiddich, Terry and Yzaguirre share the same structure instead of each competing for separate floor space. T&T installed it in November 2023 at Carrefour, Hipercor and Makro stores in Madrid, Barcelona, Málaga, Santander, Gijón and Castellón, ready for the Christmas shopping season.
Unlike a cardboard POS unit built for a single campaign, the tree is solid plywood, made to be stored, redeployed and lit up again the following Christmas instead of thrown away after New Year. Photos taken through December and into January show it still fully stocked, holding its branding and lighting through the whole season.