In-Store POS Activation
Ron Barceló brought its winter positioning onto the supermarket floor with Nevalia, a ski-lodge themed activation built around the line "La mayor liada apreski de Ron Barceló en la nieve." T&T designed and produced the full floor unit: a snow-capped wooden arch, two branded speaker towers, ski and pole props, snow-effect vinyl flooring and a freestanding sculptural NEVALIA sign, engineered for quick assembly and removal on a live retail floor.
The display rolled out between January 17 and 19, 2024, across Alcampo, Hipercor and El Corte Inglés stores in Madrid, Barcelona, Granada and Zaragoza, plus a smaller version installed at the distributor's own offices. Every location received matched signage and an installation schedule coordinated with local field teams city by city.
A built-in screen and an on-unit QR code connected the physical display to Barceló's app, inviting shoppers to download it and enter the "Liadas Apreski" prize draw. The result gave the brand a consistent, high-impact seasonal presence at the point of sale, with foot traffic feeding directly into a digital participation mechanic.