Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Back to Lotus Biscoff
Client
Lotus Biscoff
Unit
t&tailor
Industry
Food & Snacks

Branded merchandise production

For Lotus Bakeries' two food brands, Lotus Biscoff and NAKD, T&T sourced and produced a run of branded A5 notebooks for corporate gifting. Each notebook uses an ISO 22196-certified antibacterial vegan leather cover, giving the item a hygienic, practical finish for daily handling in an office or event setting.

The two brands were kept distinct through color: 750 notebooks in Lotus red carry the Biscoff logo, and 250 in NAKD blue carry the NAKD mark. Both versions share the same construction: a one-color screen print on the front cover, an elastic closure band, a matching ribbon bookmark, and 96 lined pages of 70 gsm cream paper inside.

T&T managed sourcing, design approval and screen printing with the supplier through to delivery, giving Lotus Bakeries a ready-to-distribute batch for both brands from a single production run.