Branded Merchandise Production
Lotus Biscoff partnered with coffee brand El Globo on a set of branded aprons for the HORECA channel, reinforcing the pairing of the biscuit with coffee at the exact point of consumption.
Each apron is made from heavyweight 100% cotton canvas at 340 g/m², with reinforced seams, faux-leather neck and waist straps adjusted by a buckle, and brass rivets throughout. The design carries multiple utility pockets and a two-logo, five-colour print on the chest, combining the Lotus Biscoff and El Globo marks.
Truco y Trufa produced and delivered 35 aprons in March 2023, giving both brands a consistent presence behind the counter in the cafés and bars carrying the joint promotion.