Social Media & Paid Ads
T&T ran Lotus Biscoff's social media presence on Facebook and Instagram, turning the brand's official recipe book into a steady stream of paid and organic content for the Spanish market. Desserts built around the caramelized biscuit, cannoli, éclairs, tiramisu, croissant waffles, macarons and petit fours, carried Spanish-language recipes and copy adapted for the local audience.
Each post paired the brand's professional food photography with targeted paid amplification on Meta, timed around key dates in the retail calendar, alongside day-to-day community management and page promotion.
The reported flight closed with 3,451,397 people reached and 5,651,543 impressions, adding 2,848 new followers across Instagram and Facebook.