Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Lotus Biscoff
Unit
t&team
Industry
Food & Snacks

Culinary Team-Building Event

Lotus Bakeries brought its Spanish commercial team together to kick off the "Action Plan 2024" for its Natural Foods division. T&T built the day's team-building program around two parallel challenges designed to get colleagues out of their usual roles and working side by side.

For the main activity, pairs had their wrists tied together and had to prep, cook and plate a dish as one, a literal test of coordination that became the loudest moment of the day. Every pair walked away with a MasterChef certificate, photographed in chef hats and aprons at the close of the challenge.

A second track split the group into teams named after film directors, Spielberg, Almodovar, Clint Eastwood among them, who each produced a short film over the course of the day. T&T covered the full event and also shot styled product photography of the Lotus Biscoff biscuit for the client's internal use.