Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Dom Pérignon
Unit
t&trade
Industry
Wines & Spirits

Retail display design & production

For the launch of Dom Pérignon's Vintage 2013, "Elegant Clarity," T&T designed and produced a freestanding retail fixture built to hold the spotlight on a busy wines and spirits floor. A raised riser lifts a single bottle against a tasting-note panel, while a modular shelf below holds nine more bottles across three tiers, giving the display real stock presence without losing its sculptural read.

The unit is built from custom-fabricated concrete-effect panels, engineered and drilled to spec before assembly, paired with a black signage plaque that carries bilingual tasting notes and a QR code for shoppers who want the full story. The finish reads as poured concrete but is production-grade panel work, chosen to sit comfortably next to the wood and steel fixtures already on the shop floor.

Installed as a standalone unit rather than a built-in fitting, the display slots into existing retail layouts without structural changes, letting Dom Pérignon claim its own footprint on the floor.