Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Back to Dom Pérignon
Client
Dom Pérignon
Unit
t&trade
Industry
Wines & Spirits, Retail

Retail Window Display

For the launch of Dom Pérignon Vintage 2015, T&T built a custom arched showcase inside Campoluz, a gourmet food and wine retailer in Madrid. The existing ceiling spotlights were kept and reused, and a new rear panel was added: an aged metallic-effect print set inside a gold frame, with the interior walls lined in a bronze mirror-effect material and a lit shelf holding the bottle at the center.

The Dom Pérignon wordmark and the line "Vintage 2015, Presencia Inquebrantable" were produced in laser-cut methacrylate and backlit with a warm LED halo (4000-4500K) that washes the rear panel and frames the bottle from behind. Outside the arch, a garland of dried flowers and string lights softened the display and tied it into the store's seasonal decoration.

The window stayed live through the December season into January 2025, giving the vintage prime visibility at one of Campoluz's entrances before T&T dismantled the installation at the end of the month.