POS Display Design & Production
For Christmas 2023, T&T designed and produced a freestanding POS display for Glenfiddich's "Celebra la Ocasión" campaign, built to pull shoppers toward the 12 Year Old expression during the gifting season.
The unit stands 1350mm tall on a 600 x 400mm base, with a printed wood structure finished in marble effect and topped by a 500mm header card carrying a die-cut copper stag emblem, the brand's mark. Two graduated shelves hold four facings of product, three bottles deep, keeping the display easy to restock during peak trading.
Forty-five units went into production and reached retail in two formats: as a standalone floor display in supermarket spirits aisles, next to the competitive whisky set, and as a checkout-corner activation inside a department-store perfumery hall, backed by a branded entrance arch. Both kept the same marble and antler language, giving Glenfiddich a consistent presence across very different store layouts.